Vol. 2022 No. 1 : 2022
Pharmaceutical industry is always considered as an evergreen market for economic contribution in the country, which is reflected true in the current scenario. Pharmaceutical branding is a vital approach to create awareness, generate interest, helps in differentiation of a product from competitors; it has become a critical element in organization’s positioning strategy. The study was to assess the impact of corporate branding of pharmaceuticals on patient’s purchasing behavior of consumer/patients. A survey was conducted among 119 patients in different regions of India using structured self-administered questionnaire. Overall, 66% of patients were satisfied with current performance of branded company medicines. Most relevant source of information to patients was through physicians/doctors especially for prescription medicines while pharmacist provide information mostly for non-prescription medicines. Patients trust & prefer to purchase branded company’s medicine as a first choice and believed to have high quality, better efficacy, safety.
The current article has been developed for analyzing the customer satisfaction relationship with electronic banking. The concept of electronic banking has been discussed to provide a view of the services. After this relationship of customer satisfaction from different angles like the quality of services, security of services and reliability has been identified. Improving scope has been analyzed from which scope of technological, reviewing are the factors for customer satisfaction increasing from electronic banking. Improvement of the electronic banking system and the scope of customer satisfaction have been covered in the current article.
The purpose of the present study was to investigate the effect of therapeutic yoga asanas on body mass index among class I obese men. To achieve the purpose of the study thirty class I obese were selected from Thanjavur District, Tamilnadu, India during the year 2020. The subject’s age ranges from 30 to 40years. The selected subjects were divided into two equal groups consists of 15 subjects each namely experimental group and control group. The experimental group underwent a therapeutic yoga asanas programme for six weeks. The control group was not taking part in any training during the course of the study. Body mass index was taken as criterion variable in this study. The selected subjects were tested on Body mass index was measured through body mass index analyzer method. Pre-test was taken before the training period and post- test was measured immediately after the six week training period. Statistical technique ‘t’ ratio was used to analyse the means of the pre-test and post test data of experimental group and control group. The results revealed that there was a significant difference found on the criterion variable. The difference is found due to therapeutic yoga asanas given to the experimental group on Body mass index when compared to control group.
In an imperfect production process with the impact of inflation, this study studies an economic production quantity (EPQ) model with exponential demand. The machine may go from an in-control state to an out-of-control state throughout a lengthy procedure. As a result, the system produces imperfect items. Shortages are permitted and partially backlogged with an exponential rate. We developed the model in both fuzzy and crisp sense. It is well known that as the number of cycle increase the percentage of defective items decrease due to the learning and forgetting effect of the past. Similar in the case of set up cost which also decreases due to the learning and forgetting effect.